Systems thinking for B2B distribution.
A working archive on digital commerce architecture, product data, enterprise systems, and applied AI — written from inside the operational middle of industrial distribution.
Latest Essay
The Real Cost of Bad Product Data in Distribution
Most distributors know their product data is a mess. Few understand how much it's actually costing them — in search failures, lost orders, and platforms that can never quite work right.
Read essay · 1 min readRecent Writing
All writing →The ERP Is Not the Platform
Your ERP is a system of record, not a system of engagement. Stop trying to make it both.
Why B2B Commerce Isn't B2C With a Login Page
The biggest architectural mistake in B2B digital commerce is treating it like a consumer storefront with authentication bolted on. The domains are fundamentally different.
Search Is the Product
In B2B distribution, search isn't a feature. It's the primary interface between your customer and your catalog.
AI That Survives Contact With Procurement
The gap between AI demos and AI in production is especially wide in B2B. Here's what it takes to build AI features that work when a purchasing manager actually uses them.
Topics
Commerce architecture
Platform decisions, data models, and system design for B2B.
Platforms · Data · Search
Distribution & industrial
How physical products move through complex supply chains.
Quote-to-cash · Channels
Applied AI
AI in procurement, product data, and operational workflows.
Classification · Retrieval
Enterprise systems
ERPs, integrations, and the build-vs-buy decisions that shape organizations.
ERP · Integration · Strategy