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Commerce architecture
Platform decisions, composability, search, and the system boundaries that make B2B complexity manageable.
Headless Architecture for Distributors
Modernize the customer experience without ripping out the ERP.
The ERP Is Not the Platform
Your ERP is a system of record, not a system of engagement. Stop trying to make it both.
Why B2B Commerce Isn't B2C With a Login Page
The biggest architectural mistake in B2B digital commerce is treating it like a consumer storefront with authentication bolted on. The domains are fundamentally different.
Search Is the Product
In B2B distribution, search isn't a feature. It's the primary interface between your customer and your catalog.
The Demo Is Lying to You
Every platform demo uses clean data, simple workflows, and a catalog of 50 products. Your reality has none of those things.