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Commerce architecture
Platform decisions, composability, search, and the system boundaries that make B2B complexity manageable.
The ERP Is Not the Platform
Your ERP is a system of record, not a system of engagement. Stop trying to make it both.
Why B2B Commerce Isn't B2C With a Login Page
The biggest architectural mistake in B2B digital commerce is treating it like a consumer storefront with authentication bolted on. The domains are fundamentally different.
Search Is the Product
In B2B distribution, search isn't a feature. It's the primary interface between your customer and your catalog.
The Demo Is Lying to You
Every platform demo uses clean data, simple workflows, and a catalog of 50 products. Your reality has none of those things.