Speaking
Talks for leadership teams, customer events, associations, and internal groups that need a grounded point of view on B2B commerce, systems strategy, and digital execution.
Work Together
Speaking & Advisory
I speak and advise on digital commerce architecture, B2B distribution technology, and enterprise systems strategy. The value is practical judgment from building real systems, not recycled transformation language.
Offerings
Advisory
Short, focused advisory work for teams making platform, architecture, search, data, or AI decisions in distribution and industrial commerce.
Common topics
- B2B commerce architecture: choosing the right level of platform complexity for catalog, pricing, and account requirements.
- Product data as infrastructure: why data quality, enrichment, and governance determine digital outcomes.
- Search and discovery: designing experiences for industrial catalogs where language, taxonomy, and fitment are all hard.
- Applied AI in operations: where AI helps in classification, content, search, and internal workflows without becoming a side show.
- Enterprise systems strategy: navigating ERP boundaries, integration, and build-vs-buy decisions without magical thinking.
Best fit
The strongest fit is an audience that wants operationally honest insight, not generic digital optimism.
That usually means commerce leaders, product and technology teams, distribution operators, and executive groups who need clearer judgment on what to modernize, what to sequence, and what not to overcomplicate.
Contact
If you're exploring a talk, workshop, or advisory engagement, reach out at jason@jcapshaw.com with a few lines on the audience, context, and timing.
I'm most useful when the topic has real operational stakes and the room wants specificity.