Jason CapshawSystems · B2B Distribution
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Enterprise distributors (multiple engagements)

Competitive intelligence for enterprise distributors

Strategic consulting and competitive analysis to support executive decisions on positioning, gaps, and growth opportunities in industrial distribution.

Impact

  • Executive teams had a defensible read of where they stood against competitive sets across product, service, and digital capability.
  • Growth-opportunity analysis was tied to concrete competitive gaps, so investment decisions had a clear thesis behind them.

Business challenge

Executive teams at enterprise distributors usually know the competitors by name but don't have a structured read of where they actually stand. Decisions about where to invest get made on instinct, recent customer anecdotes, or whichever competitor's earnings call was loudest. That is not a strategy.

Approach

Built the benchmarking work as a system. Defined the dimensions that mattered (assortment depth, digital capability, service levels, fulfillment options, pricing posture, account programs), then collected comparable data on the competitive set against each dimension. Gap analysis turned that data into a sortable view of where the business led, matched, or trailed.

Growth-opportunity work started from the gaps. Each opportunity was sized for both the addressable upside and the cost to close, so the executive conversation had a structured shape rather than a list of ideas.

Impact

Executive teams had a defensible read of where they stood across product, service, and digital capability. Investment decisions could be made against a clear thesis rather than instinct or the last conversation. Strategic planning and market positioning work became repeatable rather than ad hoc.

Role
Strategy consultant
Disciplines
Strategic consultingCompetitive analysisExecutive advisoryMarket positioning
Stack
Competitive benchmarkingGap analysisService-level analysisMarket data
Related skills
Strategic consultingCompetitive analysisExecutive advisoryProduct discovery